White-label partner · For agencies

Your backend team, minus the hiring.

I run paid media and build websites for agencies that have more client work than people. You stay the face of the account and keep your margin. I do the work in the background and hand it back ready to send.

Taking on a small number of agency partners

How it works

You hand it over.
I hand it back ready.

Everything runs through you. I never contact your client, and nothing goes out with my name on it.

  1. 01

    Scope handoff

    You send the brief, the access and the deadline. We agree scope and price on one short call so nothing changes halfway through.

  2. 02

    Execution

    I build inside your ad accounts or on a staging link you control, and post progress in whatever channel your team already uses.

  3. 03

    QA and delivery

    Before it reaches you, I check the tracking, budgets, links and forms. You get it back in a state you can present straight away.

  4. 04

    You deliver it

    It goes to the client as your agency's work. If they want changes, you pass them to me and I turn them around within the agreed window.

Two lanes

Use one lane,
or hand me both.

Most partners start with whichever one is backed up right now. The two work well together when the same client needs ads and a page to send them to.

Lane 01

Performance ads, white-label

Meta, TikTok and Google Ads for your clients. I handle account structure, launch, creative testing and daily optimisation, and write the weekly report in your agency's format so you can forward it as is.

  • Meta Ads
  • TikTok Ads
  • Google Ads
  • CAPI & Pixel
  • Weekly reporting

Lane 02

Web builds, white-label

Landing pages, full websites and internal dashboards, handed over on your staging link or deployed to your client's hosting. Each one is built to load fast and track conversions properly from day one.

  • Landing pages
  • Full sites
  • Dashboards
  • Tracking setup
How I operate

Quiet, careful,
and on time.

The rules I hold myself to on every partner project, whether it's a single landing page or a full ad account.

NDA before we start

I'm happy to sign your NDA before you share a single client detail. Client names, results and assets stay between us, and partner work never appears in my own portfolio unless you say it can.

Deadlines I plan backwards from

When I give you a date, the work is scheduled around it. If anything puts that date at risk, you hear about it early, along with the reason and a new plan.

Checked before it ships

I started out in operations and data, where one wrong number breaks something further down the line. That habit stuck. Every campaign and every build goes through a checklist before you see it.

Your tools, your format

I work inside your Slack, ClickUp, Notion or whatever your team already runs on, and I follow your naming conventions and report templates.

Track record

Scale I've already handled.

Client names stay private, so this is the work in numbers. I've partnered with agencies on multiple web and ad projects, working behind their brand the same way I would behind yours.

Paid media

Multi-account ad operations

Jan 2023 to now · Meta, TikTok, Google

Campaign builds, launches and daily optimisation for D2C and FMCG brands, usually with several accounts running in parallel.

31Ad accounts managed
1,400+Campaigns executed
4.5x–9xAccount-level ROAS range
Web & systems

Sites and dashboards in production

Landing pages · Full sites · Internal tools

Booking platforms with admin panels, order and packaging dashboards, and conversion-focused landing pages. Each one was built so the ads pointing at it had somewhere solid to land.

  • Booking + admin
  • Order dashboards
  • Landing pages
  • Live in production
FAQ

Questions agencies
ask first.

Straight answers before you send a brief.

What is white-label paid media and web development for agencies?

I run the ad accounts and build the websites for an agency's clients while the agency stays the face of the work. You keep the client relationship, your pricing and your margin, and everything I deliver goes out under your brand.

Will you contact my clients directly?

No. Everything runs through you. I never contact your client, and nothing goes out with my name on it. If the client wants changes, you pass them to me and I turn them around within the agreed window.

Can you sign an NDA before I share client details?

Yes. I'm happy to sign your NDA before you share a single client detail. Client names, results and assets stay between us, and partner work never appears in my own portfolio unless you say it can.

Which services can I hand over?

Two lanes, used on their own or together. Performance ads covers Meta, TikTok and Google Ads: account structure, launch, creative testing, daily optimisation, CAPI and Pixel setup, and a weekly report in your agency's format. Web builds covers landing pages, full websites and dashboards, delivered on your staging link or deployed to your client's hosting, with conversion tracking set up from day one.

How does a project start, and how is it priced?

Send a project brief through the form or book a partner call. Within 24 hours you hear back on whether I can take it on, along with a rough timeline and a price. We then agree scope and price on one short call before any work begins, so nothing changes halfway through.

Which tools and accounts do you work in?

I work inside your setup: Slack, ClickUp, Notion or whatever your team already runs on, following your naming conventions and report templates. Ad work happens inside your ad accounts, and web work is built on a staging link you control.

What experience is behind the work?

Since January 2023 I've managed $1.5M+ in ad spend across Meta, TikTok and Google Ads, covering 31 ad accounts and 1,400+ campaigns, with account-level ROAS in the 4.5x to 9x range.

Agency partners

Got overflow work?
Send it over.

Tell me what's on your plate. Within 24 hours you'll hear back on whether I can take it on, along with a rough timeline and a price.

NDA available before you share client details

  • White-label Meta Ads
  • TikTok & Google Ads
  • Landing pages
  • Full websites
  • Order dashboards
  • Creative testing
  • NDA before we start
  • Your brand, my backend
Project brief

What's on your plate?

A few fields. You'll get a yes or no, a timeline and a price within 24 hours.

Replies within 24 hours. NDA available before you share client details. See the privacy policy.