Paid Media Strategist · Performance Architect · D2C & FMCG
I don't run ads.
I engineer cash-flow.
S M Abdullah All Mehbub Sadik. Paid Media Strategist. Meta Marketing Expert with 3.5+ years building performance engines for FMCG & D2C brands. $1.4M+ deployed. Zero vanity metrics.
Every system I build is designed around one outcome: predictable revenue with protected margins. No guesswork. No fluff.
Meta Paid Acquisition
Facebook & Instagram campaign architecture from scratch — CBO, ABO, funnel stages, creative rotation, audience stacking, and Advantage+ integration.
Creative Sandbox System
Systematic creative testing framework: hook rate, 1.5s scroll-stop analysis, ad fatigue diagnosis, UGC vs. static performance benchmarking.
TikTok Ads
Managed 43+ active TikTok campaigns simultaneously with $5.7K+ monthly spend. Optimized for conversion at sub-$1.50 CPC across FMCG verticals.
Offer Engineering
High-ticket bundling, AOV maximization, LTV architecture, and pricing psychology to increase revenue-per-customer without scaling spend.
Audience Architecture
Custom audiences (Purchasers, Video Viewers, Engagers), Lookalike stacking (1%–3%), retargeting funnels, and suppression lists for zero budget bleed.
Growth Partnerships
Remote growth partner for international D2C/FMCG brands on subscription-style retainers — proposals, SOPs, client reporting, creative production pipelines.
Web & Systems Development
Landing pages, order dashboards, and internal tools that plug straight into the ad funnel — built with Next.js, Supabase, and Claude Code. The same hand that runs the ads builds what they point to.
Deployed and optimized $1.4M+ in performance budgets across Meta & TikTok Ads for international D2C clients.
Engineered Creative Sandboxes and Educational Bridge Pages to bypass ad fatigue — sustained 4.5x to 9x ROAS.
Built full audience ecosystems: Purchaser CAE, Video Viewer retargeting, LAL 1%–39% stacks, suppression layers.
Peaked at 109 simultaneous live campaigns across 31 ad accounts — including a single account with €187K+ monthly spend.
Managed 2 Business Managers, 31 ad accounts, and 1,400+ campaigns across multiple international client engagements — including one flagship account at $30K+/month under a Netflix-style retainer model.
Operated multiple ad accounts simultaneously: ADF_1166, ADF_1014, ADF_1394, Batha_01, Diabetics_02 and more.
Jan 2022 – Dec 2022
Operations & Data Analyst (Marketing Support)
Bangladesh Honda (PVT) Ltd. · Dhaka
Managed inventory forecasting and cross-functional reporting for a multinational — 100% data accuracy in high-pressure environments.
Streamlined workflows via advanced Excel modeling, cutting reporting turnaround time by 30%.
Developed Zero-Error operational discipline — directly translated to campaign budget management and performance reporting.
Proof of Work
Numbers don't lie.
Screenshots and campaign data are available on request via Google Drive portfolio.
Meta · German Market
Mashallah 2 (ADF_1166) — Multi-Account Scaling
Peaked at 109 simultaneous live campaigns across 31 ad accounts. Managed ROAS from awareness to retargeting. Cost-per-purchase maintained below benchmark across all funnel stages.
$8.7KTotal Spend (month)
$1.41Avg CPP
3.66xCold Audience ROAS
Meta · EU Market
Mashallah 3 (ADF_1394) — High-Budget Performance
Managed large-budget EU campaigns with spend exceeding €187K/month. Built retargeting funnels (Ultimate Retargeting Stacked), achieving up to 16.56x ROAS on retargeting segments.
€187KMonthly Spend
16.56xPeak ROAS (retargeting)
2.51xCold Audience ROAS
TikTok Ads
ADF-Tik 1061 — TikTok Campaign Architecture
Built and managed 43 active TikTok campaigns with $5.7K+ monthly spend. Achieved sub-$1.50 cost per conversion across health & FMCG product categories with 19M+ impressions.
$5.7KMonthly Spend
19.9MImpressions
$1.43Avg CPP
Google Ads
Demand Gen Campaign — Germany Market
Launched and managed Google Demand Gen campaign alongside Meta mix. Achieved 51K impressions and 16K+ engagements at $0.58 CPM with 31.6% engagement rate.
31.6%Engagement Rate
$0.58CPM
51KImpressions
Full campaign screenshots & CSV data available
Google Drive portfolio folder — accessible on request after NDA/engagement agreement.
Live dashboards, spend & ROAS — straight from Meta & TikTok Ads Manager.
Web & Systems
What the ads point to.
Landing pages, order flows, and internal dashboards — built with Next.js, Supabase, and Claude Code so the systems behind the ads hold up as well as the ads do.
Next.js · Supabase
Booking & Ops Dashboard — Travel Platform
A customer-facing booking flow paired with an internal admin panel — built for a travel booking client to manage reservations, availability, and day-to-day operations without juggling spreadsheets.
A landing page, order form, and internal sales and packaging dashboard for a healthcare D2C brand — one system connecting the storefront to the people fulfilling every order.
SoloLanding To Dashboard
ZeroSpreadsheet Handoffs
LiveIn Production
Meta-Proof
This Site — Built With No Web Dev Background
The shader hero, liquid-glass cards, and slideshow on this page — designed and shipped solo with Claude Code, live on GitHub Pages. No formal background in web development, just the same operator instinct that runs the ads.
SoloZero Dev Background
LiveOn GitHub Pages
Claude CodeBuilt End-To-End
Creative Work
Motion & Video Ads.
Video ads & motion graphics produced for D2C and FMCG brands.
FMCG · Motion Graphics
Pran Latina Juice
Product motion ad for local FMCG brand
Jewelry · Motion Graphics
AXIOM Jewelry
Premium motion ad for foreign jewelry brand
Hospitality · Video Edit
Adrok Garden Resort
Cinematic video ad for hill resort — Bandarban
Let's Talk
Ready to build a zero-error revenue engine?
Performance marketing for D2C & FMCG brands. Subscription retainer model. Results, not excuses.
