Meta, TikTok & Google Ads Strategist for D2C Brands

I don't run ads.
I engineer cash-flow.

S M Abdullah All Mehbub Sadik — Paid Media Strategist with 3.5 years building Meta, TikTok & Google performance engines for D2C & FMCG brands. $1.5M+ deployed. Zero vanity metrics.

Book a Strategy Call See the numbers
For agencies White-label ads & web builds, delivered under your brand

Taking on new clients — limited spots

Trusted by brands across FMCG, D2C, hospitality & real estate

  • Kudos
  • Axiom Collections
  • Adrok Garden Resort
  • Lascana
  • Slieez
  • Auto Studio
  • EM Group
  • NirApad Real Estate
  • Prabashi Palli Group
  • Germany Life Care
Account-level ROAS range 4.5x–9x

Blended ROAS across D2C & FMCG ad accounts — reported at account level, not campaign spikes.

€187K Single account, 30-day spend
109 Peak campaigns live at once
31 Ad accounts managed
1,400+ Campaigns executed
Portrait of S M Abdullah All Mehbub Sadik
Dhaka, Bangladesh · UK/EU brands
About

Zero-error, by habit.

I spent a year on the ops floor at Honda's Dhaka plant, checking numbers most people wouldn't look at twice. It's a boring way to learn a lesson, but it's the one that stuck. Get a number wrong there and something real breaks downstream. I still work that way. Every campaign gets checked the same way a production line does, not because it's exciting but because it's the only way I trust what I show a client.

  • 3.5 years hands-on paid media · Jan 2023 – present
  • Ex-Operations & Data Analyst · Bangladesh Honda (PVT) Ltd.
  • BBA (Marketing) · Bangladesh Open University — in progress
What I do

Built for performance.
Obsessed with profit.

Every system I build is designed around one outcome: predictable revenue with protected margins. No guesswork. No fluff.

Meta paid acquisition

Facebook & Instagram campaign architecture from scratch — CBO, ABO, funnel stages, creative rotation, audience stacking, and Advantage+ integration.

  • CBO / ABO
  • Advantage+
  • CAPI & Pixel
  • Funnel stages

Creative Sandbox system

Systematic creative testing: hook rate, 1.5s scroll-stop analysis, ad fatigue diagnosis, UGC vs. static benchmarking.

TikTok Ads

Ran 43 TikTok campaigns in parallel on a health & FMCG account — $5.7K spend, 4,008 conversions at a $1.43 cost per conversion and a $0.29 CPM.

Offer engineering

High-ticket bundling, AOV maximization, LTV architecture, and pricing psychology to increase revenue-per-customer without scaling spend.

Audience architecture

Custom audiences (Purchasers, Video Viewers, Engagers), 1%–3% Lookalike stacking, retargeting funnels, and suppression lists for zero budget bleed.

Growth partnerships

Remote growth partner for international D2C/FMCG brands on subscription-style retainers — proposals, SOPs, client reporting, creative production pipelines.

Web & systems development

Landing pages, order dashboards, and internal tools that plug straight into the ad funnel — built with Next.js, Supabase, and Claude Code. The same hand that runs the ads builds what they point to.
Platforms I operate on
  • Meta Ads Manager
  • TikTok Ads
  • Google Ads (Demand Gen)
  • Meta CAPI & Pixel
  • Lookalike Audience Stacking
  • GA4 & Attribution
  • CapCut / Premiere Pro
  • Advanced Excel
Proof of work

Numbers don't lie.

Every figure below is taken straight from Meta, TikTok and Google Ads Manager — the raw screenshots are in the slideshow further down.

Meta · European D2C

€187K in 30 days — European D2C scale

15 Oct – 15 Nov 2025

A 30-day Meta push for a European D2C brand. Eight core campaigns carried 73% of the budget, and blended cost per purchase held at €44.35 in a €10.91-CPM EU auction.

€187,008.8230-Day Spend
€44.35Cost / Purchase
4.60%Unique Link CTR
€10.91CPM
€0.92Cost / Unique Click
€27.9K €21.2K €20.2K €18.6K €16.8K €14.2K €10.1K €8.2K €37.54 €47.86 €45.25 €39.30 €59.43 €42.77 €40.29 €39.39
Top 8 campaigns by spend (bar) · cost per purchase (below)
Meta · Health D2C

16.56x retargeting on an 8.81x account

1 – 17 Feb 2026 · 28 campaigns

ABO prospecting returned 8.5x–9.2x and fed a FOMO retargeting layer that hit 16.56x ROAS at $0.71 per purchase, taking the whole account to 8.81x.

$3,167Spend
2,405Purchases
$1.32Cost / Purchase
8.81xAccount ROAS
8.5–9.2x Prospecting 8.81x Account 16.56x Retargeting
Purchase ROAS by layer · Meta Ads Manager
Meta · Multi-Account Ops

966 campaigns across 6 ad accounts

Lifetime · Mar 2023 – Apr 2026

Built, QA'd and scaled hundreds of campaigns across a multi-account structure. The largest account alone ran 445 campaigns and delivered 55.6M impressions.

966Campaigns
$133.6KSpend
87.0MImpressions
445 campaigns $80.4K 262 campaigns $18.9K 118 campaigns $16.3K 55 campaigns $9.8K 60 campaigns $6.8K 26 campaigns $1.4K
Lifetime spend per ad account
TikTok Ads

43 TikTok campaigns at $1.43 per conversion

1 – 26 Mar 2026 · Health & FMCG

Built and ran 43 TikTok campaigns in parallel. At a $0.29 CPM, the account generated 4,008 conversions from 19.98M impressions, and cost per conversion stayed tight across every scaled campaign.

$5,724Spend
4,008Conversions
$1.43Cost / Conversion
19.98MImpressions
$1.48 $1.32 $1.19 $1.13 $1.49 $1.50 $1.35 $1.23
Cost per conversion · top 8 campaigns by spend · dashed line = $1.43 account average
Google Ads

Demand Gen launch — Germany market

Google Demand Gen · run alongside the Meta mix

Launched and managed a Google Demand Gen campaign next to the Meta program. It reached 51K impressions and 16K+ engagements at a $0.58 CPM.

31.6%Engagement Rate
$0.58CPM
51KImpressions
31.6% 16K+ engagements out of 51K impressions
Engagements ÷ impressions
Campaign proof

Inside the ad accounts.

Unedited exports from Meta & TikTok Ads Manager. Campaign and account names are blurred for client confidentiality.

Meta Ads Manager, 15 Oct to 15 Nov 2025: €187,008.82 total spend at €44.35 cost per purchase
European D2C · Meta 15 Oct – 15 Nov 2025 · €187,008.82 spend · €44.35 cost / purchase
Meta Ads Manager, 1 to 17 Feb 2026: 28 campaigns, $3,167.37 spend, 2,405 purchases, 8.81x ROAS, retargeting campaign at 16.56x
Health D2C · Meta 1 – 17 Feb 2026 · 2,405 purchases · $1.32 CPP · 8.81x ROAS · retargeting 16.56x
Meta Ads Manager lifetime view: 445 campaigns, $80,387.35 spend, 55.6 million impressions, 7.6 million reach
Multi-account · Meta Lifetime · 445 campaigns · $80,387 spend · 55.6M impressions · 7.6M reach
TikTok Ads Manager, 1 to 26 Mar 2026: 43 campaigns, $5,724.03 cost, 4,008 conversions at $1.43
Health & FMCG · TikTok 1 – 26 Mar 2026 · 43 campaigns · 4,008 conversions · $1.43 / conversion
Meta Ads Manager, 1 to 26 Mar 2026: 399 campaigns, $8,711.85 spend, top campaign at 7.86x ROAS
D2C · Meta 1 – 26 Mar 2026 · 399 campaigns · $8,711.85 spend · top campaign 7.86x ROAS
Meta Ads Manager lifetime view: 262 campaigns, $18,876.90 spend, top campaign at 13.28x ROAS
D2C · Meta Lifetime · 262 campaigns · $18,876.90 spend · top campaign 13.28x ROAS
How I work

Five minutes.
My entire process.

A full walkthrough of exactly how I structure, launch, and scale ad accounts — no fluff, no generic advice.

Track record

Where I've shipped results.

Jan 2023 – Present

Growth Architect & Creative Lead

Freelance / Agency Partner · Remote (UK/EU Clients)
  • Deployed and optimized $1.5M+ in performance budgets across Meta, TikTok & Google Ads, generating 1M+ results across purchase, lead-gen and other conversion objectives at a $1.48 average cost per result.
  • Engineered Creative Sandboxes and Educational Bridge Pages to beat ad fatigue, holding account-level ROAS in a 4.5x–9x band.
  • Built full audience ecosystems: purchaser custom audiences, video-viewer retargeting, 1%–3% Lookalike stacks, suppression layers.
  • Scaled a European D2C account to €187K in 30 days at €44.35 per purchase, and a health D2C retargeting layer to 16.56x ROAS.
  • Ran 31 ad accounts and 1,400+ campaigns across 2 Business Managers, peaking at 109 live campaigns at once. That includes a flagship account at $30K+/month on a subscription retainer.
Jan 2022 – Dec 2022

Operations & Data Analyst (Marketing Support)

Bangladesh Honda (PVT) Ltd. · Dhaka
  • Managed inventory forecasting and cross-functional reporting for a multinational — 100% data accuracy in high-pressure environments.
  • Streamlined workflows via advanced Excel modeling, cutting reporting turnaround time by 30%.
  • Developed Zero-Error operational discipline — directly translated to campaign budget management and performance reporting.
Creative work

Motion & video ads.

Video ads & motion graphics produced for D2C, FMCG and hospitality brands.

Web & systems

What the ads point to.

Landing pages, order flows, and internal dashboards — built with Next.js, Supabase, and Claude Code so the systems behind the ads hold up as well as the ads do.

Next.js · Supabase

Booking & ops dashboard — travel platform

A customer-facing booking flow paired with an internal admin panel — built for a travel booking client to manage reservations, availability, and day-to-day operations without juggling spreadsheets.

  • Booking flow
  • Admin panel
  • Availability engine
  • Live in production
Next.js · Order system

Order, sales & packaging dashboard — healthcare D2C

A landing page, order form, and internal sales and packaging dashboard for a healthcare D2C brand — one system connecting the storefront to the people fulfilling every order.

  • Landing page
  • Order form
  • Sales + packaging dashboard
  • Live in production
This site

This site — designed & shipped solo

The shader hero, liquid-glass UI, light/dark themes, lead capture and conversion tracking you're using right now. I designed, built and shipped it solo with Claude Code and deployed it on Vercel, with the same discipline I apply to ad accounts: every section has a job.

  • WebGL
  • Vanilla JS
  • Lead capture
  • Live on Vercel
FAQ

Questions, answered.

What people usually ask before sending a brief.

Who is Mehbub Sadik (S M Abdullah All Mehbub Sadik)?

Mehbub Sadik, also written S M Abdullah All Mehbub Sadik, is a paid media strategist and web developer based in Dhaka, Bangladesh, working remotely with D2C and FMCG brands in the UK and EU. Since January 2023 he's managed $1.5M+ in ad spend across Meta, TikTok and Google Ads, and before that he worked as an Operations & Data Analyst at Bangladesh Honda (PVT) Ltd.

What does a Meta ads strategist for D2C brands actually do?

He builds and runs the full ad account so spend turns into results instead of guesswork: campaign architecture (CBO, ABO, Advantage+), Creative Sandbox testing, and audience stacking with Lookalikes and retargeting layers. The same approach carries over to TikTok and Google Ads.

What results has he delivered?

$1.5M+ in ad spend managed across 31 ad accounts and 1,400+ campaigns, generating 1M+ results (purchases, leads and more) at a $1.48 average cost per result. Account-level ROAS has ranged from 4.5x to 9x, with a peak of 9x.

Which ad platforms does he work on?

Meta Ads (Facebook and Instagram), TikTok Ads, and Google Ads, including Meta CAPI and Pixel tracking, GA4 attribution, and Lookalike audience stacking. Meta is the core platform, with TikTok and Google run alongside it depending on the account.

Does he build websites and landing pages as well as run ads?

Yes. Landing pages, order forms and internal dashboards, built with Next.js and Supabase using Claude Code and deployed on Vercel. The same person who runs the ads builds what they point to, so tracking and page speed are handled from day one.

Does he work with agencies on a white-label basis?

Yes, through the white-label partner program. He handles Meta, TikTok and Google Ads execution plus web builds behind an agency's own brand, with an NDA available before any client details are shared.

How can I hire him or start a project?

Send a quick brief through the form on this site or book a strategy call directly. He replies within 24 hours with next steps; sadik@sadikgrowth.online works too.

Let's talk

Ready to build a
zero-error revenue engine?

Performance marketing for D2C & FMCG brands on a subscription retainer. Results, not excuses.

Send a Quick Brief Book a Strategy Call

Six quick fields · reply within 24 hours

sadik@sadikgrowth.online WhatsApp +880 1932 330670 LinkedIn ↗
  • Meta Ads that scale
  • 4.5x–9x ROAS
  • TikTok Ads
  • Creative testing
  • 1,400+ campaigns
  • CAPI & Pixel tracking
  • Offer engineering
  • Landing pages that convert
Quick brief

Where are the numbers stalling?

Six quick fields. I reply within 24 hours with what I'd fix first.

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